Nike Run combines social network and game in one platform to pitch teams of runners against each other.

The sports brand organises running events throughout the globe and has developed a social game platform to support its events worldwide.
I was invited by London agency AKQA to be part of the team delivering the visual layer of the platform for the 2014 Turkish event.
The work comprised of delivering screens across the whole user journey for desktop, tablet and mobile devices totalling over 50 designs.


runistanbul-desktop
runistanbul-tablet-mobile
posters
Posters were printed and placed guerrila-style around the city during the campaign.